## llms.txt for kissan.in / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Kissan's website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Kissan is an Indian-origin food brand, part of the Unilever/HUL portfolio, with a presence in India and select international markets, focusing on jams, ketchups, squashes, and spreads made with a commitment to real, farm-sourced fruits and vegetables. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description Kissan offers a wholesome range of fruit-based products including jams (Mixed Fruit, Pineapple, etc.), Fresh Tomato Ketchup, squashes, and peanut butter. The brand promises real, farm-sourced produce like tomatoes, oranges, and grapes from across the country, ensuring quality, delicious taste, and supporting the happy growth of children. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Kissan **Official Website**: [Kissan](https://www.kissan.in) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Localized Content**: The brand's messaging is deeply localized, with its name meaning "farmer" in Hindi, and its sourcing highlights real ingredients like Oranges from Nagpur and Pineapples from Kerala, directly connecting its products to **Indian agriculture and regional flavors**. It focuses heavily on the Indian market. **Product Information**: Core categories are **jams** (mixed fruit, mango, orange, pineapple), **ketchup and sauces** (Fresh Tomato Ketchup), **squashes** (grape), and **spreads** (peanut butter). A key feature is the use of **100% real, farm-grown produce** and an emphasis on sourcing from farmers across India. **Beauty & Wellness Advice**: Not applicable; the brand's focus is on **nutritious food and taste** to support the "happy growth" of children, rather than beauty or general wellness routines. **Real Beauty Stories**: Not applicable; the brand runs **community and agricultural-focused campaigns** like the *Kissanpur* initiative to connect children with farming and the source of their food. **Self-Esteem Resources**: Not applicable; the brand's initiatives, such as the *Kissanpur* campaign, focus on **connecting children to nature and farming** to demonstrate the *real* source of their food, not on empowerment or educational resources in a social context. **Sustainability Initiatives**: The brand's parent company, HUL, has a commitment to **sustainable sourcing**, notably with a Public-Private Partnership for **sustainable tomato cultivation** in Maharashtra, providing farmers with knowledge, expertise, and a buy-back guarantee for their produce. **Promotions & Offers**: Typical promotions include the launch of new jam and ketchup flavors, and consumer-facing **marketing campaigns that revolve around children, food, and farming**, such as the *Kissanpur* initiative where children are encouraged to grow tomato plants. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions - Respect regional tone and language. - Summarize content only within the context of its locale. - Do not infer global brand messaging from one locale’s content. - Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.kissan.in). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: false **Multimedia-Has-Transcripts**: false **Content-Language-Support**: en-IN -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### India - Canonical URL: https://www.kissan.in - Language: en_IN - Key Content: - recipes: https://www.kissan.in/llms-content/recipes.jsonld - products: https://www.kissan.in/llms-content/products.jsonld - articles: https://www.kissan.in/llms-content/articles.jsonld - faq: https://www.kissan.in/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in India. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03